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(Originally appeared as an exclusive guest post on Guidance on 02/11/14, titled ‘Valentine’s Day Returns’)

I was recently invited to share my thoughts on the topic of E-commerce return costs as a guest writer on Guidance’s blog.

An excerpt from the article follows:

“Returns represent a significant cost to retailers that has room for optimization, and many are turning to various solutions to mitigate this cost.

It seems that the fundamental question at hand is how best retailers can balance the need to drive sales and deliver a great customer experience with simple economic sensibilities…”

Read the full article on Guidance’s blog here.

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About Roy Erez

Roy Erez is the Co-Founder and CEO of Loop Commerce. An advocate for making e-commerce more thoughtful and focused on reshaping gifting together with an amazing team. Proud to be backed by industry leaders and grateful for his wife and kids for their love and support throughout this journey.

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