(Originally appeared as an exclusive guest post on Corra on 02/25/14, titled ‘Fashionably Forward: A Customer-Centric Approach to Retailing’)
I recently wrote about how innovations improve the retail experience, highlighting how companies’ use of technologies led to tangible gains for both the retailer and the customer.
An excerpt from the article follows:
“One fashionably forward innovation that Tory Burch has recently implemented is Client Book, an iPad based application for sales associates which aggregates customer data across all channels.
Through actionable data, recipients got what they want, gift-givers feel great because they are giving meaningful gifts, and most importantly, the retailer avoids potential losses whilst making profitable sales.…”