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(Originally appeared as an exclusive guest post on Redstage on 03/28/14, titled ‘Be Where Your Customer Are: Omnichannel Retailing and Why it Matters‘)

I was recently invited to write on the topic of omnichannel retailing as a guest writer on Redstage’s blog.

An excerpt from the article follows:

“As the e-commerce industry is relatively new to omni-channel retailing, companies are becoming increasingly interested in ways to streamline and optimize the customer experience.

For a start, companies are taking steps to seamlessly integrate their e-commerce operations with their retail stores, paying more and more attention to how customer data can be used to get a ‘360-degree view’ of their customers…”

Read the full article on Redstage’s blog here.

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About Roy Erez

Roy Erez is the Co-Founder and CEO of Loop Commerce. An advocate for making e-commerce more thoughtful and focused on reshaping gifting together with an amazing team. Proud to be backed by industry leaders and grateful for his wife and kids for their love and support throughout this journey.

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