Is your online store optimized for people hoping to send a gift? Prioritizing the online gifting experience is critical to converting them. Let’s imagine for a moment that your business sells women’s shoes: hiking boots, heels, everyday sneakers. Following that construct, you’d probably think your target customer is the person who is planning to wear […]

Transform motivated shoppers into purchasers by giving gift givers the ability to send gifts and gift cards that arrive instantly. Forgetting a birthday, realizing all too late that you shouldn’t show up empty-handed to a baby shower, procrastinating on gift shopping until the day before a holiday or special occasion: These last-minute gifting scenarios are […]

Virtual gift delivery is a win-win-win experience for gift givers, gift recipients, and retailers. We’ve become accustomed to virtual everything these days: virtual meetings, virtual games, virtual happy hours, virtual stores. The potential of e-commerce continues to threaten brick-and-mortar shopping: purchases via digital “clicks” continue to rise while traditional retail shopping is moving beyond physical […]

Name a multi-billion dollar market that has desperately needed an injection of innovation for as long as you can remember. The answer? Corporate gifting. According to a recent study, business gifting alone represents $125 billion dollars annually. That massive number doesn’t even include programs like employee gifting. Despite the good intentions behind corporate gifting programs, […]

Across e-commerce platforms, retailers have aimed to optimize the customer experience. They are focused on delivering the products consumers want, when they want them — with as seamless a purchase path as possible. Retailers have revamped digital platforms to showcase their entire inventory, offered shipping options based on speed and convenience, and made it possible […]

Sending a birthday gift by mail or courier is a web of logistics. Gift givers have to plan ahead, shop, dig up the recipient’s address, wrap and package the gift — and then make a trip to the post office or shipping store. An on-time delivery — essential for birthdays and other occasions — depends […]

Over the 2019 holiday period, we gathered thousands upon thousands of data points related to gift-giving behavior exhibited by users of our platform, GiftNow. As users drift even further towards a pure online experience when shopping for others, we uncovered several interesting facts related to: The number of people who send gifts same-day, when instant […]

Looking back on gifting trends from the first 9 months of this year, we’ve pulled together GiftNow data to share as we head into the 2019 holiday season. From the most popular gift categories to the number of gifts exchanged before being shipped with GiftNow, these insights chronicle how consumers shop online for others — […]

In the eyes of consumers, the definition of a “sustainable business” has evolved significantly over the years. Today’s expectations for businesses to reflect a social conscience in their mission statements, embrace sustainable practices in every corner of their organization, and use technology to do away with operations that have negative consequences to the environment are […]

Fifteen to 20 percent of all transactions are intended to be gifts for someone else. But despite its popularity in the retail world, gifting has long been a tough go for givers, receivers, and retailers alike. Gift givers are burdened with a mountain of barriers on their quest to give the perfect gift — from […]