(Originally appeared as an exclusive guest post on Redstage on 03/28/14, titled ‘Be Where Your Customer Are: Omnichannel Retailing and Why it Matters‘)

I was recently invited to write on the topic of omnichannel retailing as a guest writer on Redstage’s blog.

An excerpt from the article follows:

“As the e-commerce industry is relatively new to omni-channel retailing, companies are becoming increasingly interested in ways to streamline and optimize the customer experience.

For a start, companies are taking steps to seamlessly integrate their e-commerce operations with their retail stores, paying more and more attention to how customer data can be used to get a ‘360-degree view’ of their customers…”

Read the full article on Redstage’s blog here.