We asked over 1,000 consumers about their gifting habits, and found some surprising results. Birthdays are still the most popular occasion for which people buy gifts, but nearly 60% of consumers reported buying a gift ‘Just Because.’ And while many respondents reported purchasing gifts online, we identified the major concerns that prevent consumers from buying more of their gifts online. Loop e-gifting addresses many of these obstacles and is a great feature retailers can add to their online stores to drive more gifting sales. After all, as the research shows, gift giving really is a year-round business.
About Loop Commerce
Loop is driving a paradigm shift in e-commerce by removing the obstacles consumers face when trying to buy a physical product as a gift. Used by the world’s top retailers, Loop is the first and only enterprise-grade, product-based e-gifting solution that offers checkout, delivery and redemption of products as real gifts–not gift cards. Backed by PayPal and several other influential technology and retail industry leaders, Loop was recognized by Forbes magazine as one of “12 companies moving global commerce forward.”