Menlo Park, CA – December 21, 2016 — As the window for standard shipping closes for many retailers, Loop Commerce, the leading e-gifting platform, today announced that its GiftNow service is being used at major retailers including Macy’s, Saks Fifth Avenue, Neiman Marcus, Bergdorf Goodman, American Giant and Coach, among others. This creates new opportunities for retailers this holiday season in capturing these last-minute sales due to shipping cut off times, thus extending the holiday gifting shopping window and attracting incremental sales.

“Last-minute holiday shoppers who might have otherwise been forced to compromise with an online gift card can now shop from the comfort of their home at major retailers, choose thoughtful gifts and send them instantly, even as late as Christmas Eve or Christmas Day,” said Loop Commerce CEO and Co-Founder Roy Erez. “This is an innovation that is reshaping gift giving and commerce overall, and we’re seeing it through our own data where apparel is one of the top gifts this season.”

With Loop’s disruptive GiftNow solution, gift givers visit a participating retailer’s website, select an item, and then send it by providing only the gift receiver’s e-mail address. No need to contact the recipient to check sizing or delivery address.  Recipients receive notifications of their gifts via email and are directed to the retailer’s online store to accept them. GiftNow is not a gift-card. The service and experience makes sure to convey the thoughtfulness of a real gift and keep the excitement and surprise of one. Recipients can then configure the gift to suit their preferences, whether it is size, style or color, or instantly exchange them before having the gift shipped to the address of their choosing.

Founded in 2012, Loop Commerce is working with the leading recognized retailers and brands to revolutionize the estimated $300 billion online gifting market. Loop’s GiftNow is the first and only solution that truly bridges the information gap between a gift buyer and recipient, ensuring the recipient receives the gift that suits them perfectly and with the high expectations of a thoughtful experience.


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