Retailers and Brands Supercharging Their Online Stores Ahead of Mother’s Day Shopping as Loop Announced Milestones and Enhancements

MENLO PARK, Calif.–(BUSINESS WIRE)–Loop Commerce, the company behind the award winning product e-gifting platform and service, today announced that Lilly Pulitzer and Vera Bradley have joined its growing network of world class retailers, including Coach, Macy’s, Neiman Marcus, Saks Fifth Avenue, and American Giant offering Loop’s GiftNow™ service. The company also announced significant enhancements to its GiftNow platform that unlock new capabilities and opportunities for its retail partners — attracting and converting new and existing online shoppers looking to buy products for someone else.

“We are thrilled to add distinguished brands Lilly Pulitzer and Vera Bradley to our growing network of top retail partners, particularly as retailers prepare their gifting strategies ahead of Mother’s Day”

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“We are excited to join the GiftNow network in time for Mother’s Day,” said Tom Giacalone, Vice President – Digital of Vera Bradley. “GiftNow enables us to attract new shoppers and offer innovative new services to our existing base of loyal customers. Integrating our e-commerce site with the GiftNow service was swift and seamless, and offers powerful new functionality to website visitors. Shoppers can now easily buy and deliver Vera Bradley gifts online anytime, anywhere, with confidence knowing the recipient will get exactly what they want.”

“We are thrilled to add distinguished brands Lilly Pulitzer and Vera Bradley to our growing network of top retail partners, particularly as retailers prepare their gifting strategies ahead of Mother’s Day,” said Roy Erez, CEO and Co-Founder of Loop Commerce. “Since GiftNow enables consumers to purchase a gift and have it digitally delivered in real-time, retailers are able to extend shopping days in a way that not only facilitates last-minute gifting, but also ensures consumers are sending thoughtful, personal gifts for mom, without the risk.”

Loop Commerce also announced numerous growth milestones including the launch of several new initiatives in 2016 including:

  • More Than Tripled Its Retail Network – Since January 2016, Loop more than tripled its network of retail clients using GiftNow, being the first and most robust network of retailers. The GiftNow network offers significant value to retailers with respect to unique experience, access to relevant data and best practices, and the power of ubiquitous consumer education.
  • Rebranded Its GiftNow Service – Loop Commerce rebranded its e-gifting platform to GiftNow™, and enhanced its capabilities to further differentiate the Loop experience from gift-card based e-gifting services that fail to live up to the expectations set by traditional gift giving: a thoughtful, personal gift that strengthens the social bond between giver and recipient.
  • Earned Most Innovative Player Award From — Loop’s GiftNow service won the prestigious “Most Innovative Service” award for 2017, finishing ahead of Amazon’s Alexa, Facebook Messenger, Alipay and Venmo. Each year, this award is given to the one company that is best leading innovation in payments, retail and commerce.
  • Significant Service Enhancements – Enhancements include enabling shoppers to use coupons and beautifully crafted occasion-themed gift notes; enhanced fraud and risk mitigation; a platform based price guarantee to ensure the most thoughtful and true gift recipient experience; zero-integration implementation capabilities; continued support for rapid and effortless integration with any brand and retailer regardless of their commerce platforms and systems; and much more. These new capabilities create an unparalleled digital product gifting experience unique to the GiftNow service and network.
  • Apple Pay Integrated – GiftNow launched Apple Pay integration to offer more convenient and secure payment options to consumers.
  • PCI Level 1 Certified – Loop was certified by the payment card industry’s most demanding certification process to earn PCI Level 1 compliance the highest level of card processing security.
  • Introduced Gift360™ – Launched a turnkey digital gifting platform and service that leverages Loop’s expertise and technology platform. Gift360 enables retailers to cultivate new business and sales channels through unique digital product experiences with clients, partners and colleagues for holidays and occasions year-round. Recent channel implementations include corporate gifting, promotions and events, social gifting, and loyalty programs — all amplified by Gift360.

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About Loop Commerce

We are on a mission to reshape e-commerce and gifting. Loop easily integrates into online stores and provides their customers with a simple way for thoughtful gift giving.