Through a partnership with Loop Commerce, Kenneth Cole is integrating a digital-gifting platform that supports a full set of digital gifting options. This includes the company’s GiftNow service that enables consumers to purchase and instantly deliver any product online, as well as the ability to share digital gift cards and corporate gifting options.

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Gifting is an essential purchase motive that has grown increasingly valuable for the online retailer. Maximizing sales during the holiday season means creating a fluid gifting experience and reducing shopper uncertainty over size, color, mailing address and fear of missing promotional shipping deals.

It’s with this mind that Kenneth Cole Productions Inc. has teamed with Loop Commerce to integrate the company’s Gift360 to its digital gifting platform, which offers a “seamless digital shopping experience” in anticipation of increased gifting this holiday season.

Read the full article on WWD here.


A fashion and shoe retailer is giving its consumers a new way to purchase gifts online, just in time for the holiday season’s kick-off. Through GiftNow, shoppers can select, purchase and send an item right through product pages and at the retailer’s checkout page. When shoppers gift a product, they choose how the recipient is notified — via email, text or social media. Once the recipient receives their gift, they can configure the gift to suit his or her preferences, whether it is size, style or color, or even exchange it prior to shipping. The physical gift is then shipped to the address the recipient chooses.

Read the full article on Chain Store Age here.



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