Looking back on gifting trends from the first 9 months of this year, we’ve pulled together GiftNow data to share as we head into the 2019 holiday season. From the most popular gift categories to the number of gifts exchanged before being shipped with GiftNow, these insights chronicle how consumers shop online for others — providing contrast to the typical e-commerce view of those shopping for themselves.



Gifting happens every day — for birthdays, “just because” moments, and more. Heading into the holidays, we’re anticipating occasion-specific gifting and many more holiday findings that we’ll share in 2020.


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