From the shopper’s viewpoint, Loop’s e-gifting solution needed to be simple and intuitive. For retailers, Loop’s platform needed to seamlessly integrate into their existing systems and take on the management of complex tasks behind the scenes. Loop accomplished both. The buyer visits Macy’s.com or any other store that has Loop’s solution integrated, and can purchase […]

More than most gift-giving occasions, Mother’s Day is fraught with the angst of giving the wrong gift. No one wants to give mom something she doesn’t want, won’t use or—worse—can’t wear. As a result, many gift givers choose safe gifts such as flowers or candy. Nothing wrong with those, but they can lack the personal […]