More than most gift-giving occasions, Mother’s Day is fraught with the angst of giving the wrong gift. No one wants to give mom something she doesn’t want, won’t use or—worse—can’t wear. As a result, many gift givers choose safe gifts such as flowers or candy. Nothing wrong with those, but they can lack the personal […]

(Originally appeared as an exclusive guest post on Session Digital on 03/19/14, titled ‘Don’t Get Left on the Shelf – How E-commerce Innovation Can Give Retailers the Edge’) Last week, I wrote on Session Digital’s blog about how it’s not enough to just have an e-commerce storefront anymore. An excerpt from the article follows: “Online shopping’s incredible […]